Platform: Shopify
Services: Ongoing Maintenance, UX Enhancements, Custom Development
100% is a high-energy lifestyle and performance brand known for its premium eyewear, goggles, gloves, and biking gear. What started as a symbol of motocross passion has evolved into a global brand worn by athletes, creators, and everyday riders who give — as the name says — their 100%.
We work closely with the 100% team on a monthly basis, continuously improving their Shopify experience and building new features that enhance both performance and user engagement.
Challenge
100% already had a strong eCommerce foundation — a bold design and loyal audience.
Our challenge was to improve conversions, add new functionalities, and streamline the user journey without disrupting the brand’s recognizable aesthetic or performance.
As with many fast-growing eCommerce stores, the goals were:
- Increase average order value through strategic upsells
- Improve navigation and product discovery with a flexible mega menu
- Enhance product pages with dynamic options and custom metafields
- Keep the site fast, stable, and scalable
Plan
Our approach was to treat 100% as a long-term technical partner, not a one-off project.
Each month, we identify opportunities for optimization based on analytics and user feedback — blending smart UX with custom development.
The plan:
- Build modular Shopify features that can be reused and scaled
- Improve UX by introducing intuitive product discovery flows
- Enhance admin flexibility through metafield-driven components
- Continuously monitor performance and ensure the storefront stays lightning fast
Every new feature we add is designed to push performance — both for the brand and for the user.
Solution
We developed and rolled out a series of targeted improvements designed to make the 100% shopping experience more dynamic and engaging.
Key implementations include:
- Cart Upsells: Context-aware recommendations that boost AOV without disrupting checkout flow
- Custom Mega Menu: Fully dynamic navigation system managed via Shopify admin
- Product Page Enhancements: Dynamic widgets powered by metafields for specifications, size charts, and cross-sells
- Performance Maintenance: Regular optimizations to ensure stability during high-traffic launches
The 100% team moves fast — and so do we. New ideas, tested, deployed, and live within days.
Execution
Working in close collaboration with the 100% marketing and eCommerce teams, we follow a monthly sprint-based workflow:
- Review new requests and analyze performance data
- Suggest and scope improvements
- Develop, QA, and deploy with minimal downtime
- Measure impact and adjust
This agile partnership allows the 100% site to evolve continuously — adapting to trends, campaigns, and new product drops with ease.
Results
- Increased site engagement and repeat purchases
- Higher AOV through personalized upsell modules
- Streamlined navigation improving product discovery
- Efficient monthly release cycle with zero downtime
- Consistent performance across global traffic